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Guys. We’re in Vogue!

Gwyneth Paltrow and Jessica Alba share their excitement about Dote in an article about Apple’s new show Planet of the Apps featuring Dote. (SPOILER ALERT: WE WIN.) It’s got us feeling pretty fancy. 


So far, the biggest financial triumph has been for one of Paltrow’s mentees, Lauren Farleigh, who founded Dote, an app that makes mobile online shopping easier than ever. “It’s like a modern mall,” says Alba of Dote, which features items from popular chain stores, including Urban Outfitters, Sephora, and Zara. “But it’s all on one checkout,” adds Paltrow, as if she’s still trying to sell me this idea. “You don’t have to go to this store’s app and this other store’s app. It’s all very seamless.” After Farleigh presented the idea to a group of VCs at Lightspeed Venture Partners, she managed to land a $5 million investment for Dote; one of the largest ever doled out on a TV series.

I know I know. We can’t believe it either. You can read the whole article here.


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